Portfolio Development/Upskilling
January 2023 – Present

Tallahassee, FL

• Upskilling, building an updated online portfolio, and transitioning back to full-time Instructional Design work

School Media Manager/Executive Secretary II
July 2019 – January 2023

Elizabeth Cobb Middle School | Tallahassee, FL 

• Oversee all school social media accounts, creating engaging content through graphic and video design  
• Maintain social post calendar, LISTSERV emails and create roughly 25 pieces of content monthly including graphics, recorded video, live video, photography, and monitor analytics
• Develop social campaigns, family events, and informational literature to promote STEM magnet program for students in grades 6-8, resulting in over 200 student applications to attend the magnet program in 2023-2024.
• Design and create a monthly staff calendar and newsletter, while implementing staff-wide team-building activities to boost morale and develop key competencies across all colleagues
• Manage staff-wide community building initiatives including holiday parties, monthly staff social outings, annual parade, fundraisers, catered staff meals, and community events

English Teacher (Independent Contractor)
November 2017 – May 2019

VIPKID | Fort Collins, CO & Athens, GA

• Create and maintain virtual and e-Learning lesson plans to provide customized, immersive English lessons to school-aged children in China through their proprietary LMS
• Solved technical issues while providing excellent customer service to students and parents
• Achieved a 5-star parent satisfaction rating over 1279 classes

Instructional Designer
August 2015 – May 2018 

Interweave Press/F+W Media, Inc.| Fort Collins, CO

• Developed 35+ fully user-friendly, engaging, and immersive online courses for enthusiast markets with top talent instructors, reaching an audience of over 85k viewers
• Contributed to all phases of successful Interweave Yarn Hacks social media project (over 500k views), including pre-production, production, post-production, and marketing
• Published author of 15+ print magazine and online blog articles that supplement and promote subject matter of online courses
• Consulted with senior leadership as a subject matter expert in relation to a new proprietary learning software

Digital Content Producer
June 2014 – August 2015

Interweave Press/F+W Media, Inc.| Fort Collins, CO

• Produced PBS television show “Knitting Daily TV with Vickie Howell” and managed online content for all Knitting Daily TV seasons 100 – 1400
• Managed over 200 video projects and product development campaigns, consulting with 20+ collaborators to meet the specific needs of each department and business unit
• Provided direct, prompt customer service through telephone and email regarding instructional videos and supplemental materials

Manager and Instructor
April 2012 – June 2014

Yarn Therapy, Inc. | Tallahassee, FL

• Designed and implemented new digital marketing campaign, resulting in 147% growth in new subscribers
• Researched and reported current and emerging market trends, developed product mix for store owner
• Instructed over 100 students in beginning to intermediate knitting skills and techniques in small group classes and private lessons